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• Who are your most valuable customers?
• What is the lifetime value of your customers?
• What are your customers’ loyalty levels and how will they be?

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• Which customers will be satisfied with the product or service you receive?
• Which customers should receive promotion messages?

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• Which customers will stop buying product or getting service from you?
• Which customers should receive loyalty-increasing campaign messages?

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• Who are your most valuable employees?
• What is the lifetime value of your employees?

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• Which of your employees experience job dissatisfaction?
• Do you assign employees to appropriate departments?

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• Which of your employees are close to resignation?
• How much and how much will your employee turnover rate be?
• Which of your employees have high loyalty?

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